Workshops

Gregg Lederman and the Brand Integrity Team deliver highly engaging and interactive workshops with leadership teams of many of today's top companies.

Operationally Define the Five Brand Integrity Dimensions

How aligned can you get all leaders and employees on who you are as a company, where you are going, and how (behaviorally/experientially) you will get there? Operationally defining the five dimensions of a productive and profitable brand is the first step to engaging employees, aligning behavioral expectations for what success looks like, and creating a culture of accountability to drive consistency and achieve results.

In this workshop your team will edit, enhance, and prioritize the necessary beliefs and nonnegotiable behaviors derived from the Achieving Brand Integrity® Assessment taken by employees. In addition, key work culture and customer experience processes will be prioritized for integrating the brand.

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Design the Customer Experience

Every customer (internal or external) goes through a series of typical touchpoints with your company. At each touchpoint, customers interact with your people, products, and/or services in ways that lead them to have a good, bad, or indifferent experience. The best way to ensure more valuable and profitable customer relationships is to thoughtfully design the experience, train employees on how to do it, and ensure accountability throughout your company.

In this workshop you and your team will not only design the experience, but also begin the steps to successful implementation.

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Replicate Your Best Employees With Strategic Recognition!

Would you rather have a healthy economy or the ability to replicate the best employees in your company? When done right, a strategic recognition program provides the framework for setting performance expectations, communicating best practices, and infusing accountability for doing the right things that make your company successful. Typically, recognition programs fail. Not because employees lack the desire to be recognized and appreciated, but because the design, training, and ongoing communication of the program are not in place to ensure success.

In this workshop your team will design a cost-effective, peer-to-peer recognition program that will engage employees and dramatically increase alignment around what it takes to deliver the branded experience and drive business results.

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