Interactive Presentations

Engage Employees to Outbehave the Competition: Turn employees into brand ambassadors who will strengthen your work culture and delight your customers

Brand Integrity's Achieving Brand Integrity® process helps companies peel back the onion to uncover the proprietary behaviors and experiences that differentiate the brand (work culture) in the minds of customers, employees, and the marketplace. In this session, participants are introduced to the Five Brand Integrity Dimensions that serve as the foundation for building a visible and powerful brand for any organization. When operationalized through employee behaviors, the dimensions dramatically impact and enhance the work culture and drive consistently good, more profitable customer experiences.

Leaders attending this session will walk away knowing:

• How to research and then define your company's brand to set behavioral expectations that, when executed, will lead to more profitable experiences
• Optimal ways to communicate the brand by integrating it into critical employee performance systems including:
  • Hiring and onboarding of new employees
  • Customer experience delivery
  • Strategic, peer-to-peer employee engagement programs
  • Performance assessment and evaluation systems

Design the Perfect Customer Experience: Develop nonnegotiable behaviors and experiences that drive profitable customer relationships

Every customer (internal or external) goes through a series of typical touchpoints with your company. At each touchpoint, customers interact with your people, products, and/or services in ways that lead them to have a good, bad, or indifferent experience. The best way to ensure more valuable and profitable customer relationships is to thoughtfully design the experience, train employees on how to do it, and ensure accountability throughout your company.

Leaders attending this session will walk away knowing:

• How to strategically lay out customer experience touchpoints
• How to design the customer experience around key processes and nonnegotiable behaviors
• Ways to engage and motivate employees to consistently outbehave the competition by delivering outstanding customer experiences

Replicate Your Best Employees: Use strategic, performance-based recognition to drive productivity, loyalty, and sales

How engaged are your employees in executing the business strategies critical to driving results? Unfortunately, nearly 60 percent of employees do not believe their company’s mission and strategies are translated in ways that are meaningful to their job. This disconnect might be contributing to the more than 50 percent of employees who admit wasting time at work because they feel bored, unchallenged, unappreciated, or anxious about the economy.

You can put these dollars back into your business—and improve employee engagement, customer loyalty, and sales—by using recognition as a strategic tool. This presentation will shatter your perception of recognition in the workplace by showing how companies like yours use recognition in an innovative way that effectively aligns company goals with employee behaviors and consistently engages workers to recognize, share, and repeat the best practices that deliver the most meaningful results.

Participants attending this session will learn how to:

• Evaluate the effectiveness of their company’s current efforts for communicating values and objectives and recognizing employees
• Design a strategic recognition program that integrates their company’s mission, values, and objectives to promote consistent behaviors
• Use recognition to continually engage, educate, motivate, and coach employees on the behaviors that can be done to drive success
• Capture and share successes that over time will help turn best practices into common practices, celebrate everyone's contributions, and keep employees engaged